I’m so excited that you’re here! (You can’t tell, but I’m wearing my dress-up undies for the occasion!)

Welcome to the place online for anything and everything you ever wanted to know about shopping for intimates. I, Jenny Altman, will be your expert guide. Why me? In my years as a Stylist and Fashion Editor for Oprah, Lucky, People StyleWatch and InStyle, I’ve helped dress everyone from Oprah and Gayle King to Jennifer Lopez and Cameron Diaz.

At O, the Oprah Magazine, and on the Today Show and GMA, I did makeovers with REAL women—single moms, women who’d gained or lost 50 pounds, women starting new careers. It was so fulfilling. By the end of the day (after sharing and baring it all), they’d be hugging me in the dressing room, and we’d all be crying.

Whether we’re talking Pilates-toned celebs or working women fighting to fit in a workout, it all begins with underwear, aka intimates. A good body shaping garment is, literally, the foundation for a confident look.

As Style Director for BareNecessities.com, the largest online intimates retailer, I did a regular Q&A for real women (and some men). I realized that consumers were seeking expert fashion advice on finding the right pieces that worked for their body shape. I knew I could be the one to help!

I have tried out, tried on, and squeezed into pretty much every bra, panty and piece of shapewear in the business. I did it—so you don’t have to. From me and my friends, you’ll get honest answers. Because, honestly, we love talking about underthings! At I LOVE A GOOD, we’re not afraid to say “boobs” or share that first bra experience (these are not dirty little secrets!). We think it’s about time somebody talked about them!

Bras, pajamas, slips and lounge wear–pretty much anything that feels good against the skin—it’s all here. I’ll throw in some cashmere to keep it luxe and surprises to keep you laughing. And wait ’til you get me started on shapewear…

It’s time to feel GOOD…and I LOVE that.


*Our writers sometime receive product from brands to test out for stories, however opinions are our own.