Journelle may not be new to New York City, but it is new to The Upper East Side. The third NYC location opened recently and we had the pleasure of seeing it for ourselves at their official launch party. As you approach the store from the north, you see a gorgeous window that reads: “There goes the neighborhood”. If you know Journelle already, you know this couldn’t be farther from the truth since even the stuffy locals will love the gorgeous lingerie as much as we do. Regardless, the sign gave us a little chuckle.
You have to spend time inside the store to appreciate all of the details. Once you make it past the Zinke lace romper, sexy Myla bras and ResultWear shapers, you find yourself in a lush, cozy fitting room area. White fur rugs line the fitting room floors (who wants to stand on cold wood when you’re in the nude). A robe awaits you with a note that reads: slip me on. Playful knobs hang on the fitting room walls, giving the clean white a splash of color and character. And silk drapes make you feel like you just entered a couture salon.
It’s hard to believe that only a few months ago, the space was an empty shell. Claire Chambers is one panty driven woman, and THAT, you have to respect! We can’t wait to see where the next location pops up. Congrats to Claire and the Journelle team.
Visit journelle online for all locations or visit the store featured in New York.
journelle boutique UES
1266 Third Ave
New York, NY 10021
Tags: body shaping, bra brands, chantelle, for her, foundation, negligee, shopping, slips, undies