Lamb & Flag New Store and Website

by Lovely Girl | in Fashion, The Tell All

11/11/11. Rockin’ NEW retail concept Lamb & Flag launches TODAY online and in store.

Here at ILOVEAGOOD, we have a Shop Talk section that features intimates stores across the US & Canada. So why then, is this not in the Shop Talk section, you ask? We’ve included this launch story in our Tell All Section because we think everyone should know about it! This store isn’t about underpinnings…or so it may appear at first look. Whether they sell them or not.. the outfits aren’t complete without them.

Whether your preference for underpinnings consists of a bra and underwear or you’re more of a basic tank and go commando kind of gal, these looks wouldn’t be complete without something underneath. Layered looks and denim is everywhere this season. Lamb & Flag has their own Bare basic tank starting at $22 bucks, the perfect start to any fall look. They have an amazing denim fit guide where you can see models wearing each style (the videos show every angle) and learn which shape is the best for you. Layer with all the great tees and tanks, plus their great Military Jacket (only $78), and you’re set.

Lamb & Flag has an edgy rocker feeling that always pairs back to denim basics. What an oh-so-perfect look for a Fall Friday like today in New York, or Los Angeles for that matter where their first store is opening. Although it looks like it’s worth a Saturday drive with friends to check out, they have three more openings planned: Brea in December and Mission Viejo and Cerritos for January.

Their logo is a “Rebel X”, a simple mark inspired by royalty and rebellion with its soul and authenticity coming from the idea that “imperfection is the new perfection”. They describe the store look as “wrecked elegance”, embodying the different nuances of the brand mixing old with new. I don’t know about you, but this was something I had to see. Luckily they launched online today as well. Do us a favor though, if you are a resident of Los Angeles…. check it out and send us pics. Meanwhile… I’ll be logged on at http://www.lambandflag.com/.



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