As the Senior Vice President and Director of Design at Leading Lady, helping women find their ideal bra fit is both my mission and my passion.
Leading Lady’s aim is to be a full service resource for the nursing mom and full figure woman. The collection is designed in terms of wardrobe dressing – intimates that will take a woman from morning to night, from the office to the gym to a special occasion.
I design to provide a woman with intimates that work for her – to help her comfortably nurture her growing family, and by meticulously tailoring specialty nursing and full figure bras that inspire confidence. And confidence comes from a fit that makes a woman stand up straighter, allows her clothes to look better, and a fit that provides her with comfort, support and maybe even a hint of lace.
At Leading Lady, fit is extremely important to us so I want to share some tips on how to maximize the fit, comfort and support our bras provide for the health of your breasts.
To achieve your proper bra fit, start by measuring yourself using Leading Lady’s bra fit calculator. Many women are in-between sizes so it may take a few tries to find your ideal fit. You will know you have achieved bra perfection when:
1. Your breasts sit upright and centered on your chest
2. Your breasts are encapsulated by the cup without using the under-bust elastic as part of the cup
3. The band should sit flush against your chest in front and on your back, without digging into your skin or the cup being wrinkled.
It is essential to select bras that are appropriate for the variety of activities in your lifestyle.
When selecting a bra you are planning to wear all day, try it on and move around a bit. If your straps slip off or cut into the shoulder, adjust the straps or try a different size bra. Wider and padded shoulder straps will help to keep you comfortable for a fabulous fit from morning until night.
And when you’re hitting the gym, remember that fuller breasts require more support. So
look for light compression that still allows a full range of motion. The goal is to prevent
bounce, as breasts move both up and down as well as side to side.
Remember, it is really important to replace your bra when it is worn out. A bra can’t do its job when it no longer supports you.
by Haidee Johnstone, Leading Lady
Tags: body image, body shape, bra, bra brands, bra cup size, bra fit calculator, bra sizes, bra-fitting, curvy, foundations, full busted, maternity, mom, nursing bras, plus size, women