When an “old” brand comes out with something “new”, sometimes magic happens. Take an iconic brand like Maidenform. Add a great new logo, product innovation, and a devotion to women’s comfort-what do you get? The new Comfort Devotion Collection.
As a stylist and fashion editor, you know I am all about finding what product maximizes every fashion look. To some women that means sacrificing comfort for style. But for me, it means searching until you find the perfect solution. There is no reason that our bras and underwear shouldn’t be cute and comfortable. These items are our basics, we can’t start out day without them. Why shouldn’t they be perfect?
The Comfort Devotion line is about finding true comfort in undergarments. The bras, underwear and shaping pieces start with plush fabrics and add in details we need to make our everyday basics better. There are covered wires for comfort, ballet or U-Backs to keep straps from slipping, non-elastic waistbands in the panties (which normally cause that muffin top effect), and buttery mesh inside the shapewear.
Women have spoken and Maidenform has listened. The Comfort Devotion line takes what we need in basics and turns them into little luxuries.
If you want to chat about fashion and undergarments, join me for a live chat with Maidenform on Thursday, December 20th at 11am (EST) on Facebook or Twitter. I want to know what you are wearing under your holiday dress!
*Writer has received product from Maidenform to test for this story.
Tags: beauty, body image, body shape, bra brands, curvy, fashion spot, foundations, luxury goods, Maidenform, shopping, solution